Blog Marketing News
Stay informed with the latest blog marketing news from Proven Content with thought-provoking, problem-solving business and marketing articles.
Master AI Search Engine Marketing for Your Business: AKA Generative Engine Optimization
SEO has evolved to what looks like AI Search Engine Marketing. It’s no longer just about ranking in traditional search results—it’s about being discoverable across both search engines and AI answer engines. This AI-focused layer is increasingly referred to as GEO (Generative Engine Optimization). At Proven Content, we help you structure and signal your expertise so Google, Bing, and AI systems like ChatGPT and others can find, understand, and cite your content. When paired with disciplined AI Search Engine Marketing, the result is stronger visibility, qualified traffic, and measurable growth. For B2B organizations, effective SEO means connecting with the right audience in search results and inside AI-generated answers—embracing GEO best practices to earn inclusion and citations.
Who’s Your Next Brand Hero (or Shero)?
If you feel like your content is falling flat, this will show you how to change that with one easy mindset shift. No cape required! Every brand has “heroes” You know… the humans who bring a business-related story to life. Happy clients Solution users Product...
Which Drives More Trust: Storytelling Marketing or Endorsement Marketing?
Short answer: BOTH. Any marketing-minded leader will tell you that capturing and retaining consumer attention is more challenging than ever. It's WHY we specialize in two powerful strategies: Storytelling Marketing and Endorsement Marketing, among other powerful...
Case Study: Enhancing Marketing ROI with Proven Content’s ROI Recapture Program
Client Overview A broker in Commercial Real Estate was facing serious challenges with their digital marketing efforts. Despite significant investments in paid advertising and content creation, their website was not converting visitors into leads effectively. They...
ROI Recapture: Small Moves, Big Results, Better Marketing Returns
Marc Dube — Proven Content’s own president and founder — pulls from decades of experience in sales and marketing to chat about recapturing marketing ROI. Marc’s insight shines light on the complexities of modern marketing, spotlighting where direct sales and ads...
1 Authentic Endorser is Worth More Than 1,000 Rambling Sales Pitches
Director of Client Success, Becca Lynn Sezgen, advises CEOs, CMOs, Sales Leaders, and Marketing Directors, to lean on authentic endorsers more than generic content, cold calls, and sales pitches. Your prospects would rather hear and see 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘 𝙪𝙨𝙚𝙧 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨,...
Move from “Selling” to “Authentic Sharing” — It’s Proven to Work
Becca Lynn Sezgen, Director of Client Success at Proven Content, shares from the heart about giving your prospects the gift of 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘 𝙪𝙨𝙚𝙧 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨, to help them make trusted buying decisions quicker. Make 𝙫𝙞𝙙𝙚𝙤 𝙚𝙣𝙙𝙤𝙧𝙨𝙚𝙢𝙚𝙣𝙩 marketing a leading strategy for...
Top 10 Digital Marketing Trends for B2B in 2025
Most small business owners lose around seven hours of sleep per week. Why? Stress — specifically related to money. To increase capital gains (which should reduce stress), it’s time to surrender the old ways and adopt these digital marketing trends for B2B in 2025....
Client Endorsement Marketing: The Key to Our 22 Years of B2B Success
Businesses need more than just a strong product or service offering. Trust, credibility, and proof of success have become crucial to standing out, especially in the B2B sector. We’ve found that client endorsement marketing has been one of the driving forces behind...
Trustworthy Validation Through Client Endorsements Is Vital in This Trust Recession
🙋 Who can vouch (authentically) for your solution, service, or business IF you aren’t allowed to feature your clients, or if you don’t have clients, YET? There are many other valuable options... while client testimonials are powerful, if you’re unable to use them...
How Trustworthy Are You Perceived to Be?
As AI, media stimulation, and endless sales tactics dominate reality, one tried-and-true marketing method remains incredibly powerful: word-of-mouth referrals. On-going endorsement content can act as a seal of approval from someone whose opinion matters to your...
Power Up a Proven Content Strategy That Drives Your Go-to-Market Business
Drive Your Go-to-Market Business: Power Up a Proven Content Marketing Strategy 💙 Sharing the experience and words of Traci Gregorski, CRO at GainSide, an IT and cybersecurity company: If you're looking to work with a company that really gets it and knows content,...
Trustworthy Validation Through Client Endorsements Is Vital
Why are client endorsements the #1 choice for video content? 🎯 Because they showcase authentic experiences, highlighting the journey from challenge to triumph with your solution, product, or service. 🃏With the rise of AI, misleading content, and endless online...
Here’s What Your Clients Need More of — Now More Than Ever — in This Trust Recession
Trust is in a full-blown recession. With the abundance of all-buzz-no-value content, misinformation, and unvetted claims, it really shouldn’t come as any surprise when buyers become more skeptical. Traditional marketing tactics that once fostered trust are now...
Power Up Your Marketing Campaign With Just One Video Testimonial
If you’re in B2B marketing right now, you know trust is hard to come by. Brands are competing for attention in environments where skepticism is high — as are the stakes behind every sales effort. It’s difficult to break through the noise in the first place, and...